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Long Form vs. Short Form Content Formats: Which is Better for SEO?
The SEO debate between long form and short form content has been going on for a long time. Website owners and digital marketers often wonder which type of content is more effective in driving traffic and improving search engine page ranking.
2 days ago4 min read


Generative AI & SEO Terms You must Know - Part 3
The intersection of generative AI and SEO has spawned this whole new vocabulary that feels like it changes every other week. And while we're all trying to keep our heads above water with algorithm updates and the latest ChatGPT capabilities, there's this underlying technical language that's becoming increasingly important to actually understand and not just pretend to understand.
2 days ago6 min read


Generative AI & SEO Part 2 - Some more Concepts
If you’re in SEO, content, or AI you’ve probably seen the same buzzwords thrown around without much depth, and the truth is most people...
Sep 216 min read


Generative AI & SEO- Important & Must Know Terms & Concepts
This article explores a few AI concepts for (search optimization) SEO which are crucial to understand how LLM search queries work and how they relate to SEO strategies.
Sep 145 min read


How Exercise Rewires Your Brain: The Science of Hope Molecules and Neurogenesis
Exercise floods your body (and brain) with feel-good chemicals. In fact, contracting muscles release hundreds of proteins called myokines into the bloodstream. These myokines can cross the blood–brain barrier and act like natural antidepressants: they boost
mood, learning, focus, and resilience. In other words, every time you move, your muscles pump out brain-healthy chemicals that help “rewire” your mind.
Sep 115 min read


Google I/O 2025 - AI is now powering the Google ecosystem
At Google I/O 2025, the company unveiled a futuristic vision where AI is no longer an add-on feature but the core infrastructure powering its entire ecosystem, including Search, Ads, Analytics, Creative Tools, and user insights. These advancements are reshaping how businesses must approach SEO, content creation, and customer conversion.
May 227 min read


The Guardians of the Digital Age: Cybersecurity Professionals
In a world where cyberattacks threaten democracies, economies and personal freedoms, cybersecurity and ethical hacking roles transcend job descriptions—they carry the weight of huge responsibility.
Apr 186 min read


Saas-Bahu Serials - Quietly Driving Women Empowerment?
Discover how Hindi soap operas have driven women empowerment in rural India. Study reveals boost in autonomy, challenges to patriarchal norms, and reshaping of gender roles.
Apr 173 min read


Ghost Work - The Invisible Back-End of AI
In the world of artificial intelligence (AI), the term "ghost work" has emerged to describe a crucial segment of the workforce.
Mar 174 min read


How search engines (and SEO) have evolved - Part 3
The way we use the internet shifted between 2015 and 2020, thanks to the explosion of mobile devices. This change forced Google to rethink.
Jan 195 min read


How search engines (and SEO) have evolved - Part 2
The introduction of Google’s PageRank algorithm was a game-changer for how the search engine evaluated and ranked content.
Jan 124 min read


How search engines (and SEO) have evolved - Part 1
In this series of blogs, we do a deep dive into a very important aspect of content. How is content being viewed by the Google search engine?
Jan 123 min read
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